The Team

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in change management. He has published a monograph titled, Navigating Change in the New Millennium: Strategies for Enrollment Leaders, and four books, The Strategic Enrollment Management Revolution, considered to be a groundbreaking publication for the enrollment management profession, Gen Xers Return to College, Essentials of Enrollment Management: Cases in the Field, and Strategic Enrollment Intelligence. Among his other published works are numerous articles and book chapters including a feature article in College & University, Creating Customer Delight; a chapter, Creating a Student-Centered Culture, for a book on best practices in student services published by SCUP and sponsored by IBM; a chapter on enrollment management in a Jossey-Bass book on student academic services; as well as a bimonthly feature in The Greentree Gazette.

Dr. Black is the founder of the National Conference on Student Retention in Small Colleges and cofounder of the National Small College Admissions Conference and the National Small College Enrollment Conference. He formerly served as the director of AACRAO's Strategic Enrollment Management Conference.

Black was honored as the recipient of the 2005 AACRAO Distinguished Service Award and in 2012, he was selected as the Alumnus of the Year for his graduate program at the University of South Carolina. He has been interviewed by publications such as The Chronicle of Higher Education, Converge Magazine, The Enrollment Management Report, The Lawlor Review, and was interviewed for AACRAO's Data Dispenser. Black also was featured in an international teleconference on enrollment management sponsored by The Center for the Freshman Year Experience at the University of South Carolina, and a PBS broadcast on "Blending High Tech and High Touch Student Services." In 1999, Jim Black was named an IBM Best Practices Partner, one of only twenty-three in the world. He was invited by The College Board to Heidelberg, Germany, to evaluate the APIEL Exam and most recently was invited to lead conferences on enrollment management and student services in the United Kingdom and the Netherlands.

Dr. Black has served on the boards of several technology companies and has consulted with companies such as Microsoft, Blackboard, and the SAS Institute. Higher education clients have included over 400 two-year, four-year, public, and private institutions.

Jim earned a B.A. in English education and M.A. in higher education administration from the University of South Carolina, as well as a Ph.D. in higher education curriculum and teaching from The University of North Carolina at Greensboro. His doctoral experience provides our clients with unique perspectives into innovative pedagogical, curricular, and program opportunities that impact enrollment outcomes. Leveraging his educational background along with his many years as an associate provost, dean, and faculty member in a higher education environment, Dr. Black will provide your institution with strategic insights that are grounded in theory and are actionable.

During her career of over 35 years, Kathi Baucom has provided leadership in a variety of higher education enrollment management positions. Her areas of expertise include enrollment planning, admissions, registration and records, recruitment of adult learners, scholarship administration and personnel selection. Kathi brings extensive experience in strengthening enrollment through the application of technology and process improvement in recruitment, registration, financial aid and scholarship management. In her position as Associate Provost for Enrollment Management at the University of North Carolina at Charlotte, she increased the size and quality of the freshman and transfer classes, implemented campus-wide communication plans and improved administrative services to the students and faculty. Kathi established the University's first student services call center, created a centralized residency review office and designed an award winning program to recruit adult learners. In addition, she played a central role in implementing a nationally competitive freshman scholarship program. Kathi is respected for her collaborative approach and her ability to build consensus across campus academic and administrative units.

In 2011, Kathi received the Apex Award for Student Success, a national award from the American Association of Collegiate Registrars and Admissions Officers (AACRAO). This award recognizes individuals in higher education for enhancing the administration and delivery of student services. In 2009, she also received the Bilger Citation for Service for her many contribution to AACRAO. A frequent presenter and panelist, Kathi has delivered sessions at AACRAO's annual conference, the Strategic Enrollment conference and SACRAO's annual meeting on topics such as leadership, transfer admission, mentoring, employee selection, recruiting adult learners and enrollment strategies. Kathi has been a participant in the Harvard Institute for Life Long Education and the Bryn Mawr Summer Institute for Women in Higher Education. She also served as the President of the two-state Carolinas Association of Collegiate Registrars and Admissions Officers.

Kathi holds a Masters in Education in Student Personnel and Counseling and a B.A. in psychology from the University of Georgia.

Dr. Homer Wesley has a comprehensive portfolio of experience at a variety of institutions covering a 43-year career in higher education. Serving at the vice-presidential level for the past twenty years, he has led teams responsible for enrollment management, student services, and student affairs at public two-year, large research, and small liberal arts institutions.

He brings extensive experience in building, nurturing, coaching, and sustaining strong divisional leadership teams capable of fulfilling institutional goals. He has provided effective leadership through a strong commitment to continuously developing people and programs, taking time to hear what others think, and providing opportunities for continuous improvement of services and programming.

Dr. Wesley offers considerable experience in evolving policy, process, and organizational structure to maximize available resources and to effectively support students. He has worked collaboratively across five institutional communities to identify the best solutions for unique cultures and circumstances.

Over his career, he has effectively delivered enrollment growth and increased tuition revenue. His work is based in a data-driven approach that stresses the need for continuous assessment of enrollment data, institutional capacity, and evaluation of the surrounding environment. Dr. Wesley’s approach has allowed institutions to remain more agile, anticipate market disruption, and provide opportunities for strategic action.

Dr. Wesley has most recently served for seven years as Vice President for Student Services at Pikes Peak State College, a 2-year, metropolitan institution serving over 18,000 students annually. He previously served as Vice Chancellor of Student Success and Enrollment Management at The University of Colorado, Colorado Springs from 2010 until 2016. Prior to these positions, he served at Mississippi University for Women, University of Southern Mississippi, and Auburn University.

Jay Goff has more than 25 years of experience as a higher education consultant and in leading university enrollment services, international relations, strategic planning and communication initiatives. Jay believes in building a team oriented and data-powered workplace that stresses implementation of best practices and service focused student success plans.

Most recently, Jay served as Vice President of Enrollment and Retention Management at Saint Louis University for seven years. His mission-centric approach achieved five of largest and most talented freshman classes in SLU’s 200-year history. He also helped the university reach a 91 percent student retention rate, record setting graduation and diversity levels, and a 17 percent reduction in average student loan debt loads. Jay’s work to create new international partnerships and expanded national networks resulted in growth among new target markets and on the SLU campus in Madrid, Spain.

Prior to SLU, Jay was the vice-provost and chief enrollment officer at Missouri University of Science and Technology from 2001 to 2011. At Missouri S&T his leadership efforts assisted with a 60 percent increase in enrollment—setting student diversity and graduation rate records and positioning the school as one of the five fastest-growing research universities.

Mr. Goff is an active member in the global college and university enrollment management community. He has authored articles and book chapters in addition to consulting with over 30 institutions in ten countries. Jay coordinated AACRAO’s Strategic Enrollment Management (SEM) conference for eight years and has served as an advisory board member for ACT, the Educational Policy Institute and the National Student Clearinghouse. Mr. Goff and his teams have received national and regional professional service and student advocacy awards. In July 2018, his organizational system for improving student success was recognized with a national Retention Excellence Award.

Jay earned his master’s in organizational communication from the University of Kansas and B.A. from Southeast Missouri State University. His doctoral studies focus on effective change management in higher education.

Neil currently serves as the Vice Chancellor for Student Success for the Alabama Community College System (ACCS). In this role, Neil advocates for colleges and students in matters of state policy, consults with colleges on developing and sustaining strategic enrolment plans, and helps to improve the student experience across all 24 of Alabama’s community and technical colleges. Prior to being promoted to his current role, Neil served as the Director of Strategic Enrollment Management at ACCS. One of his key responsibilities in this role was to oversee the successful implementation and adoption of a system-wide CRM software. In addition to this implementation, he regularly met with colleges to identify opportunities for improvement in areas of admissions, recruiting, enrolment management, financial aid, advising, and student success.

Neil loves his work because he gets to improve the lives of students and improve the wellbeing of communities by influencing the accessibility of higher education and by improving the visibility of the offerings throughout Alabama. Before beginning his work with ACCS. Neil worked as the Director of Admissions at a small, private college in Montgomery, Alabama where he managed the recruitment and admissions operation and worked closely with financial aid, athletics, student success, advising, and numerous other student-facing offices.

Neil holds a PhD in leadership studies from University of the Cumberlands and a master’s degree in management from Faulkner University. Neil strongly believes that higher education, in all of its forms, has the power to transform students and communities for the better.

Tina McEntire is the Vice Chancellor for Enrollment Management at UNC Greensboro and leads the Division of Enrollment Management with five departments and over 100 employees. She has 26 years of higher education experience specializing in enrollment planning, process reengineering, project management, transfer and adult recruitment, strategic planning at both the division and university-wide level, budget analysis, and marketing strategy.

As the Vice Chancellor at UNC Greensboro, Ms. McEntire was hired in June 2020 to transform the unit of Enrollment Management into a division that oversees enrollment planning at both the undergraduate and graduate levels. She led the cross-divisional effort to develop long-range enrollment projections and has worked to create an enrollment driven culture at UNC Greensboro. As Vice Chancellor, she serves on the Chancellor’s Leadership Council and as a member of the Executive Steering Committee, is charged with leading the organizational strategy for the University which involves organizational realignment, budget planning, strategic ROI analysis, and program development.

Prior to joining UNC Greensboro, Ms. McEntire served as the Associate Provost for Enrollment Management at UNC Charlotte, where she led an eight-department unit responsible for enrollment planning throughout the student lifecycle, from recruitment to graduation. Under Tina’s leadership, UNC Charlotte experienced a 43.2% growth in undergraduate enrollment, a 38% growth in the total population, and more than doubled the population of underrepresented minority students during the last 12 years of her tenure.

Expanding collaborative community partnerships is another growth area where Ms. McEntire has achieved success. In 2010, Tina created the Passport Program, a partnership bridge program with Central Piedmont Community College as an access program for freshmen who would have otherwise been denied admission to UNC Charlotte. The program has been highly successful, and assessments reflect Passport students earn higher GPA’s after transferring than other transfer students.

Ms. McEntire has served as the primary PI on four grants to study stop-out students and to develop a completion micro-grant program. She has her Project Management Professional Certification (PMP), which has enabled her to lead many campus-wide initiatives. At UNC Charlotte, Ms. McEntire led a cross-divisional task force to re-engineer scholarship administration. This year-long re-engineering study led to a proposal to create a University Scholarship Office. She has led similar campus wide-initiatives to create a centralized one-stop.

Ms. McEntire has been engaged by multiple universities as an External Reviewer to assess organizational issues and provide recommendations for improvement. She completed a dual-employment engagement with the UNC System last year where she led a System initiative to implement completion grant programs at four of the System universities.

Ms. McEntire has published articles in SEM Source, Strategic Enrollment Management on transfer enrollment. She has also led two research teams in studying stop-out prevention and understanding why students fall into financial distress. Ms. McEntire has presented on topics in the enrollment and technology field on numerous occasions at both national and regional meetings. She previously served as the Chair of the Southern Regional Council of The College Board.

Ms. McEntire holds a bachelor’s degree in English and her master of public administration from UNC Charlotte.

Tina McEntire is the Vice Chancellor for Enrollment Management at UNC Greensboro and leads the Division of Enrollment Management with five departments and over 100 employees. She has 26 years of higher education experience specializing in enrollment planning, process reengineering, project management, transfer and adult recruitment, strategic planning at both the division and university-wide level, budget analysis, and marketing strategy.

As the Vice Chancellor at UNC Greensboro, Ms. McEntire was hired in June 2020 to transform the unit of Enrollment Management into a division that oversees enrollment planning at both the undergraduate and graduate levels. She led the cross-divisional effort to develop long-range enrollment projections and has worked to create an enrollment driven culture at UNC Greensboro. As Vice Chancellor, she serves on the Chancellor’s Leadership Council and as a member of the Executive Steering Committee, is charged with leading the organizational strategy for the University which involves organizational realignment, budget planning, strategic ROI analysis, and program development.

Prior to joining UNC Greensboro, Ms. McEntire served as the Associate Provost for Enrollment Management at UNC Charlotte, where she led an eight-department unit responsible for enrollment planning throughout the student lifecycle, from recruitment to graduation. Under Tina’s leadership, UNC Charlotte experienced a 43.2% growth in undergraduate enrollment, a 38% growth in the total population, and more than doubled the population of underrepresented minority students during the last 12 years of her tenure.

Expanding collaborative community partnerships is another growth area where Ms. McEntire has achieved success. In 2010, Tina created the Passport Program, a partnership bridge program with Central Piedmont Community College as an access program for freshmen who would have otherwise been denied admission to UNC Charlotte. The program has been highly successful, and assessments reflect Passport students earn higher GPA’s after transferring than other transfer students.

Ms. McEntire has served as the primary PI on four grants to study stop-out students and to develop a completion micro-grant program. She has her Project Management Professional Certification (PMP), which has enabled her to lead many campus-wide initiatives. At UNC Charlotte, Ms. McEntire led a cross-divisional task force to re-engineer scholarship administration. This year-long re-engineering study led to a proposal to create a University Scholarship Office. She has led similar campus wide-initiatives to create a centralized one-stop.

Ms. McEntire has been engaged by multiple universities as an External Reviewer to assess organizational issues and provide recommendations for improvement. She completed a dual-employment engagement with the UNC System last year where she led a System initiative to implement completion grant programs at four of the System universities.

Ms. McEntire has published articles in SEM Source, Strategic Enrollment Management on transfer enrollment. She has also led two research teams in studying stop-out prevention and understanding why students fall into financial distress. Ms. McEntire has presented on topics in the enrollment and technology field on numerous occasions at both national and regional meetings. She previously served as the Chair of the Southern Regional Council of The College Board.

Ms. McEntire holds a bachelor’s degree in English and her master of public administration from UNC Charlotte.

Tina McEntire is the Vice Chancellor for Enrollment Management at UNC Greensboro and leads the Division of Enrollment Management with five departments and over 100 employees. She has 26 years of higher education experience specializing in enrollment planning, process reengineering, project management, transfer and adult recruitment, strategic planning at both the division and university-wide level, budget analysis, and marketing strategy.

As the Vice Chancellor at UNC Greensboro, Ms. McEntire was hired in June 2020 to transform the unit of Enrollment Management into a division that oversees enrollment planning at both the undergraduate and graduate levels. She led the cross-divisional effort to develop long-range enrollment projections and has worked to create an enrollment driven culture at UNC Greensboro. As Vice Chancellor, she serves on the Chancellor’s Leadership Council and as a member of the Executive Steering Committee, is charged with leading the organizational strategy for the University which involves organizational realignment, budget planning, strategic ROI analysis, and program development.

Prior to joining UNC Greensboro, Ms. McEntire served as the Associate Provost for Enrollment Management at UNC Charlotte, where she led an eight-department unit responsible for enrollment planning throughout the student lifecycle, from recruitment to graduation. Under Tina’s leadership, UNC Charlotte experienced a 43.2% growth in undergraduate enrollment, a 38% growth in the total population, and more than doubled the population of underrepresented minority students during the last 12 years of her tenure.

Expanding collaborative community partnerships is another growth area where Ms. McEntire has achieved success. In 2010, Tina created the Passport Program, a partnership bridge program with Central Piedmont Community College as an access program for freshmen who would have otherwise been denied admission to UNC Charlotte. The program has been highly successful, and assessments reflect Passport students earn higher GPA’s after transferring than other transfer students.

Ms. McEntire has served as the primary PI on four grants to study stop-out students and to develop a completion micro-grant program. She has her Project Management Professional Certification (PMP), which has enabled her to lead many campus-wide initiatives. At UNC Charlotte, Ms. McEntire led a cross-divisional task force to re-engineer scholarship administration. This year-long re-engineering study led to a proposal to create a University Scholarship Office. She has led similar campus wide-initiatives to create a centralized one-stop.

Ms. McEntire has been engaged by multiple universities as an External Reviewer to assess organizational issues and provide recommendations for improvement. She completed a dual-employment engagement with the UNC System last year where she led a System initiative to implement completion grant programs at four of the System universities.

Ms. McEntire has published articles in SEM Source, Strategic Enrollment Management on transfer enrollment. She has also led two research teams in studying stop-out prevention and understanding why students fall into financial distress. Ms. McEntire has presented on topics in the enrollment and technology field on numerous occasions at both national and regional meetings. She previously served as the Chair of the Southern Regional Council of The College Board.

Ms. McEntire holds a bachelor’s degree in English and her master of public administration from UNC Charlotte.

Monique L. Snowden, Ph.D., is a member of The Registry, an organization that places highly qualified, veteran executives in college and university interim leadership assignments. In that capacity, she is currently serving as interim associate vice chancellor for enrollment management at the University of Nebraska-Lincoln. Prior to the interim appointment she served as senior vice chancellor for strategic enrollment and student success at University of Colorado Denver.

Snowden began her professional career as a software developer and business consultant for a global technology and solutions firm. Thus, she has strong expertise in advancing the strategic assessment, implementation, and utilization of technology and analytics to improve and sustain higher education operational and enrollment success.

During her three decades-long career in higher education, Snowden has served as provost and senior vice president, vice president for institutional planning and effectiveness, and inaugural associate provost for enrollment management at Fielding Graduate University; assistant dean of enrollment management at Northwestern University School of Professional Studies; and held various administrator positions in admissions, financial aid and scholarships, enrollment research, and enterprise/enrollment technologies at Texas A&M University.

Snowden is a founding editorial board member of Strategic Enrollment Management Quarterly Journal, and currently serves on the editorial boards for College & University journal and NACADA Journal. She is a former commissioner for the WASC Senior College and University Commission and continues to serve as an institutional reviewer for the accrediting agency in the domains of enrollment management, student success, learning outcomes assessment, and institutional effectiveness. Snowden is former vice president for access and equity on the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Board of Directors and a 2015 - 2016 American Council on Education (ACE) Fellow, hosted by California State Polytechnic University Pomona (Cal Poly Pomona) and EDUCAUSE.

Snowden is a certified Project Management Institute (PMI) Project Management Professional (PMP) and is currently pursuing an International Coaching Federation (ICF) Professional Certified Coach (PCC) designation. She holds a BBA in Business Analysis, MS in Management Information Systems, and PhD in Communication from Texas A&M University. Snowden is founding teaching faculty for the University of Southern California’s Equity Institutes and is currently professor adjoint of communication at the University of Colorado Denver, specializing in higher education rhetoric and enrollment discursive practices.

Roby has over thirty-five years of experience in working with a variety of institutions in helping them meet their enrollment objectives. He has been the chief enrollment officer at four different institutions and has significant experience in all facets of enrollment work.

In his role as Vice President for Enrollment Management at Regis University, Roby created and initiated the University’s first enrollment management division. The division was robust and diverse, encompassing Admissions, Financial Aid, Records and Registration, Intercollegiate Athletics, Marketing, Communication, Student Accounts, and Student Services. The division had over 200 staff members, with a budget of over $50M. Regis enrolled over 4,000 new students every year, and new students were enrolling every eight weeks to take advantage of the post-traditional educational offerings. Enrollment successes included stabilizing the discount rate and increasing net tuition revenue, while also increasing the traditional new student class by over 50%.

The division also included the Porter Billups Leadership Academy. This program enrolled at-risk students from Denver’s Public Schools in grades 3-12 that resulted in not only increased rates of high school graduation (almost doubling the chances for these students) but also college attendance.

Roby has a passion for enrolling students from all backgrounds. He served on the Board for Arrupe Jesuit High School in Denver, which is part of the Cristo Rey Network of schools across the country. These schools offer work experience and a college prep curriculum to some of the nation’s most disadvantaged students.

Roby also served on the President’s Cabinet and was instrumental in helping to advance projects that had a positive impact on enrollment. These projects included a Student Center renovation, a new residence hall, a new Athletic Training Center, and a revitalized Main Hall. He also served on numerous University-wide hiring and strategy committees. Roby strongly believes that enrollment success comes from working collaboratively with all constituents—faculty, staff, students, board members, and alumni.

Roby holds a bachelor’s degree in biology from Brown University and a master’s degree in higher education from St. Louis University.

Jeff Franson has been a researcher for nine years. During that time, he has administered multiple surveys for SEM Works’ clients. Franson has a broad range of skills including research design and statistical analysis. His skills and expertise include:

• Designing research strategies and analysis plans
• Developing surveys related to perceptions, satisfaction, preferences, and college decision-making
• Conducting statistical analysis at various levels of complexities and summarizing the results into easily comprehensible reports
• Designing and administering focus groups and interviews as required for qualitative data collection
• Writing reports

Shannon obtained her Ph.D. in psychology at the University of Manitoba in 2002. She has worked as a researcher in cooperation with several faculty members at the University of Manitoba, which involved designing research strategies and collecting and analyzing data for numerous research projects. Prior to her current position at CCI Research, Shannon acquired her unique set of research skills and experience, in part, through the following positions:

• Social, Developmental, and Cross-Cultural Psychology Researcher, University of Manitoba
• Research Consultant, Canadian Paraplegic Association
• Lecturer, Inter-Universities North, Brandon University
• Test Bank Editor, Prentice Hall Canada
• Teaching Assistant, Department of Psychology at the University of Manitoba

Dr. Howell possesses expertise in research methodology, data analysis, and report writing. Academic and working experience in these areas has provided a strong background in organizational, written, and analytical proficiency. Her research responsibilities include: consulting with clients on research methodology and sampling, developing and refining quantitative and qualitative research instruments, analyzing quantitative and qualitative data, facilitating focus groups, and preparing custom reports which include detailed statistical and conceptual analyses.

Shannon is involved in a large number of higher education projects, providing direction from the development and implementation stages through to reporting and analysis. In particular, Shannon has worked to analyze postsecondary education KPI data and design reports that contribute meaningfully to positive change through program and institutional review at individual institutions.

Liz began her career in higher education over 20 years ago working the front lines of a financial aid office and has since held a variety of roles in enrollment management and institutional research. She has worked with public and private institutions, both large and small, across the United States aiding them in crafting data-driven goals and strategies. Liz has expertise in financial aid leveraging and in developing financial aid programs and policies to support institutional enrollment goals. She worked at the Utah System of Higher Education, providing data to educate, create conversation, and inform policies and legislation.

Liz also has expertise in conducting process audits on campuses. She has helped institutions to employ technology, streamline processes, and improve the student experience within service offices.

Liz holds an MBA from The College of Saint Rose where she learned the power of MS Excel and first realized her love of data. Most recently she has worked in institutional research at the University of Utah where she combined strategic and analytical skills with a passion for storytelling with data.

Amanda King has over twenty-three years of experience with integrated campaigns focusing on strategic design for higher education, private schools, nonprofits, healthcare, and foundations.

She is an award-winning designer capable of working on all aspects of a design and marketing project from conceptualization, implementation, project management, to art directing photo and video shoots. Her vast experience includes student recruitment materials, traditional print and digital advertising, capital campaign case statements, editorial design, marketing materials, video direction and production, social media design and marketing, e-commerce design, and website design.

Her work has been recognized nationally with eight CASE Awards (Council for the Advancement and Support of Education), including two gold awards and a bronze award, three awards for the Higher Education Marketing Report Digital Marketing Awards, two awards from the InspirED School Marketers Brilliance Awards, and other recognitions including PRINT Magazine, the ADDYs, PIA (Printing Industries of Americas), over twenty-nine PICA's (Printing Industry of Carolinas), the National Council on Foundations, Communicator Awards and Aster Awards for Healthcare, and the AIGA BOOM Competition.

She served as Vice President on the board of the AIGA Triad NC Chapter for two years and as the Program and Events Chair for two years, has served on High Point University’s advisory board for the School of Art and Design, was a part of a SECCA steering committee for the Graphic Design Now in Production exhibit, and participated on the Program and Marketing Committee at her local YMCA.

Amanda graduated from N.C. State University College of Design where she received a Bachelor of Graphic Design and graduated early with honors.

Before joining SEM Works as a web developer, Mr. Rivera accumulated ten years of experience developing highly interactive Web sites. For the last three and half years David has specialized in Web site development for The University of North Carolina at Greensboro's Division of Continual Learning online courses, which will soon become the University's online hub. David's creative work on the Web site and collaboration with the marketing team has resulted in a silver award for the Division's iSchool. Prior to working with online courses, David was UNCG's Web Manager with responsibility for ensuring that the University's Web site code and design were up to date and compliant with government requirements.

Unlike traditional Web designers and coders who specialize in one field or the other, David possesses both talents and is an advocate for open source technology and clean and simple designs. Currently, David focuses his techniques around current Web 2.0 Web standards and trends—making use of technologies like JavaScript, AJAX, CSS, XML, and XHTML.

David also possesses multimedia skills for Web and/or DVD delivery. From video editing to post production via Final Cut Studio, Motion, and Flash, David is highly skilled at incorporating multimedia into his sites for richer user experiences.

Although David's primary experience has been in higher education, he also has background in the construction, entertainment, and tourism industries. Recently, he revised and updated the award winning Our State magazine Web site and will soon implement social media components to enrich the site's ability to influence and communicate with their subscribers.