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Image Study
This study includes an assessment of institutional awareness and perceptions among various constituent groups. Perceptions of institutional attributes such as academic reputation, academic quality, faculty, campus environment, student life, safety and price are among the findings reported.
Market Demand Analysis
Market Demand Analysis evaluates the level of demand within a particular market for an academic offering. Preferred instructional delivery method, time, location, semester format, pricing and more are assessed.
Competitor Analysis
The Competitor Analysis consists of comparisons with key competitors related to institutional characteristics, program offerings, price, admissions selectivity, perception, student recruitment efforts, market position, and much more.
Communications Audit
SEM WORKS will evaluate print, multimedia, and Web-based communications to measure their effectiveness in achieving institutional objectives such as increasing the quality of the entering class, shaping the image of the institution, or influencing potential donors.
Financial Aid Analysis
To what degree do your current uses of funds achieve institutional objectives? Central to this analysis is the determination of a "tipping point" required to enroll or retain a student based on the student's ability and willingness to pay.
Mystery Shopping
This experience involves a SEM WORKS team member who will participate in recruitment or retention events and activities. Open houses, campus tours, orientations, inquiry responses, and telecounseling calls are among the options available.
Environmental Scan
This service offers a context for future planning and institutional decision-making as well as the development of the integrated marketing and communications plan. The scan provides valuable insights into strategic opportunities and challenges facing your institution.
Market Opportunity Analysis
The market opportunity analysis identifies key markets that are not being reached and those that need further penetration or different marketing and communication strategies. The analysis provides a look at the awareness and perceptions of the institution, specific programs of most interest, course-taking preferences and barriers that prevent prospective area students from attending.
Customized studies can be designed. Please contact SEM WORKS to discuss your specific needs.
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