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 SEM America |
| Strategic Enrollment Management WORKS |
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| SEM WORKS AMERICA E-NEWSLETTER, Volume 10, 2009 |
Over the years, the influence of technology in education has been significant. In higher education specifically, technology has changed how leadership, strategic planning, and even issues of access are understood. The prevalence of social networking tools on the internet alone reflects a marked change in how the public can now connect with one another as well as with institutions of higher learning.
But what may be less obvious is the potential of technology to enable enrollment efforts of colleges and universities everywhere. This newsletter is comprised of a series of articles that look at the evolution and impact of technology in higher education; a glossary of terms defining some of the more popular social networking technologies; and examples of how some of these technologies have been used to shape recruitment efforts at institutions of higher learning across North America.
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TECHNOLOGY IN HIGHER EDUCATION
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- Technology and Human Resistance to Change: According to Tom Haynes, three important steps for successfully implementing technology in an educational setting include informing potential users ahead of time of the pending technology, making it easy to use, and ensuring that the technology is essential and valued by end users. Read More
- Technology and Strategic Planning: It might be perceived that due to the quick pace of technological change and a limited ability to predict the future of technology, that I.T. planning is redundant. "Not so," says John McCredie in this paper about how strategic planning applies to technology advancements in education. Read More
- Technology and Leadership: The use and development of technology in institutions of higher learning appears to be outpacing the creation of positions to strategically lead this growth. According to the attached study conducted in 2008, only 10% of institutions studied reported having such a position on campus. Read More
- Technology and Access in Education: In a report published by the National Post-Secondary Education Cooperative (NPEC) in 2004, the question was asked, "Does the advancement of technology in higher education translate into greater access for students, or does it serve as another barrier?" And while NPEC itself recognizes that a report undertaken in 2004 may already be outdated in 2009, certainly the questions and issues raised in this report are as valid today as they were when it was written. Read More
- Technology and Faculty: According to Franziska Zellweger Moser (2007) there is a faculty adoption cycle where technology is concerned. In this study, she takes an in-depth look at this phenomenon as it pertains to three institutions of higher learning (MIT, Tufts, and Northeastern). Read More Also, Inside Higher Ed takes a look at how institutions are addressing the need for faculty to get on-board quickly as online courses overtake other forms of instruction and outpace traditional classroom enrollment. Read More
- Technology and Students: It seems that most students today are "digital natives" average 18+ hours per week on the internet alone. This paper looks at how students "segment" different modes of communication for different purposes, how IT affects learning, and what a college that embraces new technologies looks like. Read More
- Technology and Learning: According to a study conducted by The Economist Intelligence Unit in August 2008, technology is significantly impacting teaching and learning on campuses across the globe. Read More
- Technology and the Future: Future trends to watch for in technology and education include such things as cloud technology, consumer technologies, streaming media, heavier reliance on data for decision-making, and much more. Read More
Also, the 2009 Horizon Report prepared by the New Media Group Consortium and Educause Learning Initiative outlines technologies to watch for, key trends, and critical challenges into the future. Read More
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GLOSSARY OF TECHNOLOGY TERMS (alphabetically)
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TECHNOLOGY AND RECRUITMENT
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- Social Networking Tools and the Stickiness Factor: While there has been an increase in the number of college admission offices using social networking sites and blogs over the past two years, just "having" these tools guarantees nothing. In the technological world of perpetual motion and staggering options for students, the real trick is to design tools that have a "stickiness" that can both draws students in and keep the relationship going. Read More
- Evolution of Online Recruitment: This interview with a marketing expert, Bob Johnson highlights ways that colleges and universities are using technology to reach out to students and parents. As well, he discusses why, where online recruiting is concerned, there may better places to put marketing funds than the website. Read More
- A Social Media Guide for Professionals in Higher Education: This article takes a look at some of the more popular forms of social media employed by institutions of higher learning based on a survey taken of 148 institutions in 2008, as well as some "out of the box" ideas for using these tools with students.
Read More
- E-Viewbooks: Colleges are getting more and more creative about how to combine the special effects of technology with the good old fashioned page-turning experience associated with paper textbooks. Below are two examples of this creativity - Lawrence University and Richland College.
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This e-newsletter was edited by Maggie Killoran for SEM WORKS, based on publicly-available information. Neither the editor nor SEM WORKS assume liability for comments or information posted by others. Please send your comments to Kara Mohre, Director of Marketing at kmohre@semworks.net
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