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 SEM America |
| Strategic Enrollment Management WORKS |
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| INAUGURAL SEM AMERICA E-NEWSLETTER, 2008 |
A Welcome from our President and CEO…
Congratulations! You are among a select group of enrollment professionals and institutional thought leaders who have been chosen to receive complimentary editions of the SEM WORKS e-newsletter—a monthly newsletter that features relevant industry news items, research, and best practices.
As you may know, SEM WORKS is a recognized leader in enrollment and marketing consulting throughout North America. Our goal in producing this e-publication is simple. We want you to have access to the most current information in the field of enrollment management with a single click. Effortless access to actionable intelligence will enhance your knowledge and job performance while ultimately informing enrollment strategies and decisions at your institution.
We will automatically send you the first three editions of SEM America. After your three-month trial period, you will continue to receive SEM America free ONLY IF YOU HAVE BECOME A SUBSCRIBER.
To become a subscriber, simply click on the "subscribe" link and submit the required form. Once subscribed, you will continue to receive SEM America unless you decide at some future date to unsubscribe.
We believe you will find SEM America to be an invaluable resource. Enjoy this first issue, and share it with a colleague.
Jim Black, Ph.D.
Introduction
In the world of higher education enrollment today, it is no longer enough to confine the discussion to "application count" and "numbers registered for classes". The term enrollment has evolved to mean so much more than just these things. Many enrollment leaders find themselves with portfolios that may include responsibilities related to branding, marketing, the admissions funnel, application yield, multi-modal communication strategies, advising, supplemental instruction, financial aid, and so on. Subsequently, the newsletter below has been divided into categories that can incorporate all of these things - recruitment, admissions, and retention. As well, a special topics section has been included to allow for the addition of issues that may not fit neatly under any one of these three categories, but are still relevant in the world of higher education today.
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These relevant and revealing reports are chock-full of information and proven strategies YOU can use to effectively engage in strategic enrollment management.
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RECRUITMENT
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- Changing the Face of Financial Aid: For many students, the complexity of applying and qualifying for financial aid is the apex upon which a decision to attend college can hang. With that in mind, Congress has recently passed a bill designed to crack down on lender-gifts to college officials, to phase in a streamlined version of the 7 page free financial aid application, and to allow low-income students to get Pell Grants year-round. Read the entire article
- International Freshman Recruitment on the Rise: Western Virginia University (WVU) experienced an increase in international freshman student recruitment of 23% in 2008 over the previous year. This increase comes, in part, as a result of enhanced overseas recruitment efforts in regions that are home to lots of WVU alumni.
Read more about WVU's strategies to recruit internationally
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ADMISSIONS
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- Undocumented Immigrant Admission Hits a Snag: The North Carolina Community College System (NCCCS) has recently found itself at the center of a legal and very public discussion concerning the admission of undocumented immigrants. A recent back-and-forth between the NC Attorney General's Office and the Department of Homeland Security has seemingly resulted in a ruling on the matter. To read more, go to
http://www.communitycollegetimes.com/article.cfm?TopicId=4&ArticleId=1111
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Using Technology to Enhance the Student Experience - While it may be stating the obvious to say that technology can play an important role in the recruitment, admission, and retention of college students, what is less obvious perhaps, is the matter of ?how? to use that technology. After all, a hammer is only as good as the one who yields it. Technology is no different. Having it (technology) is different from ?working it (technology)?. This article describes some of the online conveniences being offered by Rio Salada College in Arizona, as they work to make the online world a first-class experience for their students. Read the full article
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RETENTION
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- Intrusion Makes a Comeback: "Intrusive" is not a word we typically associate with the concept of advising. But oddly enough, a literature review would reveal that the concept goes back to 1987 when W.R. Earl uses the term in his research. Intrusive advising is meant to suggest a more purposeful and deliberate approach to connecting with students, or "proactive interactions with students" as Jennifer Varney describes in this article found at http://www.nacada.ksu.edu/AAT/NW30_3.htm#10
- Helicopter Parent — Good or Bad? The Jury is Still Out: Most student service professionals can regail you with a story or two (maybe three or four) of a parent who appeared to be a little too involved in the admission process of their child. And there definitely are times when a parent's over-involvement cripples Junior's independence and competence. But according to the National Survey of Student Engagement, students who have more contact with their parents throughout the admissions process and during their semester appear to also be more engaged in college on a number of measures. Perhaps "hovering" should not be confused with "pushing". To read more, go to http://www.usatoday.com/news/education/2007-11-04-nsse-helicopter-parents_N.htm
- The Double-Whammy Effect: It's no secret that low-income, first generation (LIFG) students face significant barriers to enrolling in college. Interestingly, however, it would seem that the same characteristics that make these students tough to recruit can also make them tough to retain. While this article simply describes the profile of LIFG students, its brutal presentation of the facts also serves to underscore the importance of colleges finding ways to lower recruitment and retention barriers for LIFG students. To read more, go to http://www.aacu.org/aacu_news/AACUNews08/august08/facts_figures.cfm
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SPECIAL TOPICS
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- The Value of Community Colleges: Despite the image issue many community colleges face as the place to enroll when you can't cut University…this article discusses the important role community colleges play in training some of the communities most critical assets…such as police officers, firefighters, emergency medical technicians, and nurses, to name but a few. To read more: http://www.usatoday.com/news/education/2008-07-22-comcol-main_N.htm
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Return to Top
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This e-newsletter was edited by Maggie Killoran for SEM WORKS, based on publicly-available information. Neither the editor nor SEM WORKS assume liability for comments or information posted by others. Please send your comments to Kara Mohre, Director of Marketing at kmohre@semworks.net
407 Pebble Ridge Court - Greensboro, North Carolina 27455 - USA
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